{"id":4277,"date":"2016-11-24T11:17:52","date_gmt":"2016-11-24T08:17:52","guid":{"rendered":"http:\/\/www.tfrasheed.org\/e\/?p=4277"},"modified":"2022-10-01T16:38:22","modified_gmt":"2022-10-01T13:38:22","slug":"ua-and-saudi-universities-partner-on-farming-solutions","status":"publish","type":"post","link":"https:\/\/www.tfrasheed.org\/e\/ua-and-saudi-universities-partner-on-farming-solutions\/","title":{"rendered":"UA and Saudi Universities Partner on Farming Solutions"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>By: Jay Gonzales, UA College of Agriculture and Life Sciences<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>The idea that it takes millions or billions of dollars to make a significant difference in social agriculture is being dispelled by the University of Arizona and Saudi Arabia institutions. Working in partnership to develop pilot farming projects with price tags of less than $50,000, the institutions are advancing social agriculture to help farmers achieve economic profitability while promoting environmental sustainability.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">By definition, <span style=\"color: #0000ff;\"><strong>\u201csocial agriculture\u201d<\/strong><\/span> and \u201c<strong><span style=\"color: #0000ff;\">strategic agriculture<\/span><\/strong>\u201d are the development and implementation of strategies that provide farmers \u2014 in this case from villages in Saudi Arabia \u2014 access to technology, solutions and innovations, said Turki Faisal AlRasheed, a graduate of the UA College of Agriculture and Life Sciences and a faculty member.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Al-Rasheed is leading the effort with Joel L. Cuello, a UA professor of biosystems engineering, and Kevin M. Fitzsimmons, a UA research scientist and CALS director of international programs.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cWe\u2019re not reinventing the wheel,\u201d AlRasheed said during a recent visit to the UA. \u201cWe\u2019re basically writing an agriculture strategy for every region of Saudi Arabia, and then we want to put together a master plan for the small-scale farmer that we want to have implemented as a national strategy.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The model is relatively simple: Work directly with farmers to identify problems and find effective, low-cost solutions as they try to sustain their business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Al-Rasheed worked with three Saudi universities \u2014 Ha\u2019il, Al Baha and Al Kharj \u2014 to help identify villages the UA contingent could visit to meet with farmers, analyze their issues and problems, and determine if there was an opportunity to help.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The group visited three villages near Ha\u2019il in the summer of 2015 with a plan to look for effective strategies that would require little funding but make a big and immediate impact.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>A Market Strategy<\/strong><\/span><br \/>\n<span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">If there were preconceived notions that the problems the group would find would all be related to the science of agriculture, they were dispelled immediately when the primary problem they encountered in the villages was marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cIt was actually surprising because we were thinking maybe it\u2019s the water, maybe it\u2019s the soil. And indeed those were concerns for them,\u201d Cuello said. \u201cBut in at least two villages, the most pressing problem they had was marketing their<\/span><br \/>\n<span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">produce.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The issue, Cuello said, is that all the farmers in the villages deal with middlemen to sell their products, primarily into the three urban areas of Riyadh, Jeddah and Dammam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">But the farmers have no idea of the supply and demand, nor of the market prices.<\/span><\/p>\n<blockquote><p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cThey have phones. They have Macs. So we thought, \u2018What if we designed an app that would actually report to them on a daily basis the prices in these three market centers?\u2019 And that\u2019s precisely what we chose to do,\u201d Cuello said.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Fitzsimmons said a problem is that one village might be selling to one city, whereas a different city may be in need of<\/span><br \/>\n<span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">produce.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cIf they could find that information, they could find a much better opportunity to sell to one city rather than to another that has four farmers supplying the same product. It\u2019s a communication issue,\u201d he said.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The group plans to get the app into the hands of the farmers in a few months and hopes to have tangible results to demonstrate how such a small effort can have a high impact for the farmers. Then the plan would be to take that model to other villages, even other countries, to help farmers sustain their businesses.<\/span><\/p>\n<blockquote><p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cIt\u2019s cut and paste,\u201d Al-Rasheed said. \u201cWhen this works, we do it again. It\u2019s very simple.\u201d<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>The Role of Universities<\/strong><\/span><br \/>\n<span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Offshoot benefits exist. One is getting academics from the Saudi universities into the field where the knowledge they pass on to students in class also can be used to develop real-world solutions to pressing problems. This is not how universities have historically operated in Saudi Arabia, Al-Rasheed said.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">And getting that effort moving is exactly what the UA, as a land-grant institution, is tasked with, Fitzsimmons said.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u201cWhat we\u2019re trying to do is work with the Saudi faculty members collaboratively when we do these types of projects so it\u2019s not just us going back and forth or other people from the UA going over for extended periods of time. It\u2019s training them so they can do this type of outreach and education, incorporating the concept of social agriculture.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Al-Rasheed said another hoped-for side benefit of the group\u2019s work is to show the Saudis that farming can be a viable business in an effort to stem the tide of people leaving the rural areas to settle in urban centers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Added Cuello: \u201cUltimately, what social orstrategic agriculture aims to achieve is (to) work out appropriate public-privateacademic partnerships that will allow agriculture in Saudi villages to remain economically viable.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Jay Gonzales, UA College of Agriculture and Life Sciences The idea that it takes millions or billions of dollars to make a significant [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-articles"],"_links":{"self":[{"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":6,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"predecessor-version":[{"id":7006,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/posts\/4277\/revisions\/7006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tfrasheed.org\/e\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}